Makeup trends In 2025 for eye makeup is all about drama. “From graphic liner to smoky lids, statement eyes are taking center stage without compromise,” says celebrity makeup artist Clarissa Luna, who designed this disco-inspired look for Jojo. “Makeup is shifting toward full-on glam—it’s meant to be seen.”

Achieve the effect with palette packed with Makeup trends vibrant tones and multidimensional finishes, like Pat McGrath’s Mothership I: Subliminal or the Makeup by Mario Ethereal Eyes Palette in Moonlight.

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Freshly Flushed Skin
According to Too Faced’s global artist Daniel Chinchilla, a healthy flush never fades from fashion, but in 2025 it feels extra modern. “Lightweight coverage with a radiant, glowing finish defines the look this year,” he explains. “It’s the effortless five-minute face that still delivers impact.”

Re-create it by Makeup trends blending a soft tint across eyelids, lips, and cheeks. “Runways are showcasing it, and stars like Sabrina Carpenter and Jennifer Lopez are embracing it,” he adds.

Radiant Complexion
Luna notes that glossy, glass-like skin remains a must-have for 2025. Elevate the glow by Makeup trends pairing it with glamorous makeup.

For the ultimate reflective finish, try Charlotte Tilbury’s Beauty Highlighter Wand in Glowgasm or Rare Beauty’s Positive Light Liquid Luminizer in Outshine. Pro tip: Highlight shoulders and collarbones for extra dimension.

Retro Glam Eyes
“Modern, wearable retro-inspired eyes are everywhere in 2025,” says Chinchilla. “They’ve Makeup trends dominated runways and been spotted on Gigi Hadid, Hailey Bieber, Yara Shahidi, and Taylor Swift—all bringing vintage glam into the now. After years of minimal makeup, people are ready to play again.”

Don’t be intimidated by sharp shapes—Chinchilla suggests Too Faced’s Killer Liners. “They glide on effortlessly but set in place for up to 36 hours. They’re the only pencils I trust for my celebrity clients, and they perform beautifully on the waterline too.”

Classic Red Lips
After years of nude glosses ruling the scene, bold red lipstick is reclaiming the spotlight in 2025.

For actress Sara Wais, Luna crafted a glossy vinyl crimson pout. Reproduce the look with Maybelline’s Vinyl Ink Liquid Lipcolor in Red Hot.

All-Out Shimmer
Nothing transforms a look faster than shimmer, and it couldn’t be easier to use.

“Just press it onto your lids with your fingertip,” says Chinchilla. “Dial it up or down depending on the vibe. Too Faced’s Disco Crush High Shine Glitter Eye and Face Sparkle comes in six luminous shades with a pearl base that makes them gleam like no other. I even love sweeping it across cheekbones or collarbones as a radiant highlight.”

Unexpected Lips
Makeup trends that In 2025, celebrity makeup artist Nick Barose is pulling references from cinema and fine art. “With the revival of Nosferatu, the classic silent horror film, gothic-inspired makeup is going to be such a playful trend,” he explains.

Rather than sticking with the usual burgundy or plum, Barose encourages experimenting. “I enjoy working with unique, offbeat tones like Cheekbone Beauty’s Fearless Eyeshadow Crayon in Dark Turquoise,” he says. “Although it’s marketed for eyes, the texture and pigment make it perfect for lips too. The deep emerald shade feels edgy, vampy, and surprisingly wearable when you’re in the mood for a bold dark lip.”

Monochrome Red
Keeping with the glamorous gothic vibe, Barose created a striking monochromatic red look for his longtime client Lupita Nyong’o.

“I built a bronzed, smoky, winged eye and layered it with shimmering crimson accents along the lower lashes using Chanel Beauty’s Enchanted Night Eyes and Cheeks Palette,” he explains. “Red shadow isn’t something to fear—the trick is to apply it in subtle touches. On Lupita, adding it beneath the eyes gave an unexpected pop of drama.”

Juicy Lips
Elevate your lip look by blending different liners and layering on gloss.

“I adore this trend because it makes the lips the true star of the face,” says celebrity makeup artist Etienne Ortega. “My must-haves are the Ortega Beauty Soft Contour Lip Liner in Musa paired with the Agave Glow Color Stick in Nubes, and I top it all off with the Liquid Icon Hyper Gloss.”

Natural Glow
When unsure, radiant skin with a touch of freshness is Ortega’s ultimate staple.

“Glowing, but in the most natural way,” he explains. “A healthy glow is always a favorite of mine—no matter how gloomy the LA weather gets, it instantly lifts my look and my mood. I love dabbing the Ethereal Glow Balm in Rose Quartz on both cheeks and lips.”

’90s Hollywood
The nostalgic love for ’90s-inspired beauty continues strong into the new year.

“This is a look I often create for clients like Lana and Xtina,” Ortega shares. “For the eyes, I turn to Kylie Cosmetics’ The Classics Matte Eyeshadow Palette to nail a timeless smoky effect. On the lips, I line with Soft Contour Lip Liner in Cinnamon Girl and add the Agave Glow Color Stick in Petals at the center for balance.”

Velvet Canvas
The matte look of the mid-2010s is resurfacing—only sleeker. “Say goodbye to chalky, heavy finishes,” says D’Amelio Ventre. Instead, it’s about refined radiance: “skin that’s smooth, set, and polished, but never lifeless.” According to Soliz, the matte effect this season is softer than before. “Complexion trends are leaning toward velvety, airbrushed-like finishes that feel breathable,” she explains. “It’s not about piling on powders or thick layers; it’s about subtlety. Perfected and blurred, yet still glowing in the right spots.”

To nail the look, prep is key. Ventre suggests applying a hydrating serum before foundation. For setting, she advises: “Press powder into the skin with a puff instead of sweeping it on. Concentrate on the T-zone and let the cheekbones keep their luminosity.”

Modern Frost
Y2K beauty is having another moment—this time updated. Frosted shadow, once a staple of the early 2000s, is stepping back into the spotlight. “Soft washes of icy pink, silvery tones, or taupe paired with bold liner bring back that shimmer for 2025 with a fresh edge,” says Soliz. The frosty vibe also translates to lips: combine lipstick with gloss for a “pearl-like sheen that feels futuristic rather than throwback,” she adds.

Try it with: MAC Cosmetics Frost Lipstick + MAC Cosmetics Lip Air Glass

Lustrous Lids
This year, eye shadow is ditching the barely-there look. “Eyes are embracing subtle sparkle,” Soliz explains. “Think high-shine pigments, wet-effect glimmers, and satiny shades that catch the light.” Even minimalists can enjoy the trend: “It’s about using shimmer sparingly, like a soft gleam at the inner corners or a glossy overlay on a single-tone eye.”

Try it with: MAC Cosmetics Dazzleshadow in Yes to Sequins

Graphic Romance
For eyeliner lovers, this trend is a dream. And if sharp wings feel too daunting, this look is far more approachable. “Eyeliner turns soft and expressive—floating, winged, or even with negative space—but always blurred at the edges,” says Soliz. “The contrast of strong shapes with diffused textures gives it a high-fashion feel.” To achieve it, he suggests starting with an eyeshadow stick, then blending outward from the corners.

Toasty Tones
This season, earthy warmth is everywhere. “Rich shades like terra-cotta, rust, clay, brick red, and smoked cranberry are stealing the spotlight,” says D’Amelio Ventre. “They complement every complexion and bring depth without overwhelming the features.” Once the shadow is in place, she recommends pairing it with a smudged brown liner and a generous coat of mascara.

Defined Lips
Autumn 2025 is reviving the structured ’90s lip. “We’re seeing the return of precise lip definition,” says D’Amelio Ventre. “Think crisp liners, velvety lipsticks, and diffused edges.” For an authentic throwback, she suggests shades like rosewood, deep chocolate, and muted mauves.

Grunge-Glam
Eyes are turning bolder this fall with a grungy twist. Alongside softened liner, smoky definition paired with full lashes is “the edgiest statement of the season,” says D’Amelio Ventre. It’s inspired by the ’90s but updated for today. Expect to see liner smudged along the waterline, brushed-up brows, and fluttery feathered lashes—creating a sultry, undone look that still feels deliberate.

Merlot Red
Rich crimson shades like oxblood and deep red wine are perfect for moody, evening vibes. For a playful touch, add a tiny bow to a few accent nails.

Halloween Mummies
There are endless ways to get creative for Halloween—think mummies, ghosts, pumpkins, or a mix of all three. This simple style stays current with a glossy, glazed-donut finish.

Emerald Green Cat-Eye
Cat-eye nails remain a must this season. Their enigmatic, magical vibe makes them ideal for fall. Opt for a deep emerald shade to capture a late-autumn feel.

Earth Tones
Neutrals for fall might sound obvious, but this is a fresh, stylish take on the minimalist trend.

Pretty Pistachio
While bright green ruled summer, pistachio is stepping in as a chic fall-friendly alternative. Try it yourself using Olive and June’s Long-Lasting Polish in Corrigan.

Cinnamon Latte
Latte-inspired nails with a sweeter twist—warm, lightly toasted brown shades perfectly match autumn. Recreate the look with Essie Nail Lacquer in Paintbrush It Off.

Chestnut Gradient
For the undecided mani lover, a chestnut gradient is ideal. This sophisticated take on ombré nails adds depth and elegance.