Trend-driven beauty items are Chances, if you scrolled through #BeautyTok at any point in 2023, you came across influencers trying out M.A.C.’s throwback gloss sticks. Though they first blew up online because of their quirky shades (yes, lime green, purple, and electric orange are all part of the lineup), fans quickly became obsessed with the product’s instant plumping finish.

2. BIODANCE Hydro Cera-nol Real Deep Mask
TikTok users swear that flaky, dehydrated skin doesn’t stand a chance against these overnight hydrogel masks. Rich in moisture and Trend-driven beauty items nourishment, reviewers claim this treatment leaves their complexion soft and radiant, even after wearing it for just a few hours.

3. Rhode Pocket Blush
2024 was undeniably the year of blush, and Rhode’s intensely pigmented pocket-sized version led the craze.

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4. Clinique Black Honey Lipstick
Clinique’s Black Honey has been a longtime #BeautyTok favorite. Famous for being the exact lipstick Liv Tyler wore as Arwen in The Lord of the Rings, Trend-driven beauty items that it’s no wonder clips featuring this shade continue to go viral. One video alone has racked up over 1.5 million likes.

5. Tower 28 SOS Daily Rescue Facial Spray
There’s a reason creators like @lipsticklesbians and @teawithmd constantly recommend this buzzy face spray. Infused with hypochlorous acid, it’s especially handy after a workout or anytime your skin is craving extra care. Not only does it calm redness, but it also helps stop breakouts and can double as a toner alternative for a clear, smooth look.

6. K18 Leave-In Molecular Hair Mask
Curly-haired beauty lovers have joined forces in praising this powerful hair mask. It doesn’t just repair dryness and damage by Trend-driven beauty items—it deeply hydrates and brings dull curls back to life almost instantly. Think of it as a miracle packed into a 0.5 fl oz bottle.

7. Kitsch Satin Heatless Curling Set
Heat-free curls have been a #BeautyTok obsession since 2020, and this satin set from Kitsch remains one of the most popular on the platform. For under $20, you can pop them in overnight and wake up with soft, bouncy curls for Trend-driven beauty items—no heat required. The satin fabric also helps fight frizz and keeps damage to a minimum.

8. Milk Makeup Cooling Water Jelly Tint
Milk Makeup’s Cooling Water Jelly Tints blew up in early 2024, with fans like @glamzilla, @oliviajade, and even Sabrina Carpenter singing their praises. Unlike many other viral blushes, this product is a true multitasker: it doubles as a lip and cheek stain of Trend-driven beauty items, with long-lasting color that stays put.

9. Drunk Elephant D-Bronzi Drops
These pollution-fighting bronzing drops became so hyped in late 2023 and early 2024 that they sold out almost everywhere. A personal favorite among beauty lovers, they deliver a natural, sun-kissed glow in seconds. You can wear them alone with moisturizer or mix into your foundation for an instant warmth boost.

10. e.l.f. Glossy Lip Stains
For anyone who loves fuss-free makeup, TikTok crowned this lip stain a must-have. Unlike glosses or lipsticks that need touch-ups and precision, e.l.f.’s Glossy Lip Stain is quick and effortless—just swipe, blot, and go. Beauty creators promise it lasts for hours without constant reapplication.

11. Rare Beauty Soft Pinch Liquid Blush
Selena Gomez nailed it with Rare Beauty’s iconic liquid blushes. A tiny bit of product goes a long way, melting flawlessly into the skin. Plus, it comes in two gorgeous finishes—radiant and matte—making it a staple in every blush lover’s collection.

12. Etude House SoonJung 2x Barrier Intensive Cream
SkinTok’s golden rule? Protect your barrier. The product that’s constantly recommended is Etude House’s SoonJung 2x Barrier Intensive Cream. Gentle, fragrance-free, and hypoallergenic, it’s the ultimate moisturizer for keeping sensitive skin hydrated and healthy.

13. Kopari Beauty Coconut Lip Glossy
Shoutout to Billie Eilish for introducing the internet to the $13 lip gloss that’s completely blown up on TikTok.

14. Revlon Oil-Absorbing Roller
Struggling with a shiny T-zone but don’t want to mess up your makeup? This Revlon oil-absorbing roller is the ultimate solution. Say goodbye to stocking up on blotting papers—this reusable tool soaks up excess oil without disturbing your look, keeping you fresh instead of overly glossy.

15. Glow Recipe Watermelon Products
TikTok has officially crowned two Glow Recipe icons as must-haves: the Watermelon Glow PHA + BHA Pore-Tight Toner and the Watermelon Glow Niacinamide Dew Drops. Together, they create the ultimate dewy complexion. Influencers like @mikaylanogueira and @glamzillaxo gave them their stamp of approval, and the result? Instant sell-outs.

16. Kiss Bare But Better Press-On Nails
Want salon-quality nails without the price tag or time commitment? Kiss Bare But Better press-ons are the hack. Available in three lengths and four chic nude tones, they deliver a polished manicure in minutes. Just file, add glue, and press on—TikTok even has tutorials to perfect the technique.

17. Dyson Airwrap
Though the Revlon One-Step Hair Dryer & Volumizer still has plenty of fans, Dyson’s Airwrap has taken the crown on TikTok. Loved for creating volume, shine, and bounce with minimal effort, it’s become the ultimate styling tool for effortless glam.

18. COSRX Snail Mucin 96% Power Repairing Essence
Glowy-skin lovers swear by this cult-favorite essence. Why? Snail mucin is packed with antioxidants that soothe irritation while helping strengthen and restore the skin barrier.

19. Peter Thomas Roth Instant FirmX Temporary Eye Tightener
It’s rare for TikTok to unite behind one single product, but @trinidad1967 made it happen. Their video demoing the Instant FirmX Eye Tightener’s near-instant results went viral, racking up over 24 million views in just five days—and for good reason.

20. Paula’s Choice 2% BHA Liquid Exfoliant
This global bestseller is also a TikTok obsession. Skincare creators like @whatsonvisface and @skincarebyhyram can’t stop recommending it, especially for oily or breakout-prone skin. Start slow—just a couple times a week—and watch as texture and clarity improve over time.

21. CeraVe Renewing SA Cleanser
CeraVe is everywhere on TikTok, and for good reason—it simply works. The budget-friendly skincare line has been around since 2005 but skyrocketed in popularity thanks to experts like Hyram breaking down ingredients and routines online. Whether you’re battling acne or dryness, CeraVe has a product for you.

22. First Aid Beauty KP Bump Eraser Body Scrub Exfoliant
This scrub requires a little patience, but the results are worth it. Perfect for smoothing razor bumps or keratosis pilaris, it’s earned TikTok’s stamp of approval, five-star ratings at Sephora, and even a Teen Vogue Acne Award.

23. e.l.f. Cosmetics Poreless Putty Primer
This primer went viral when users compared it to Tatcha’s Silk Canvas Primer—at a fraction of the price. It delivers the same flawless, blurred finish without the luxury cost, and beauty lovers are all in.

24. Sungbo Cleamy Exfoliating Towel
Exfoliation doesn’t stop at the face. TikTok has embraced exfoliating towels like this one for full-body smoothing. Just remember to check in with skincare pros before hopping on the trend to ensure it’s right for your skin.

25. Tower 28 ShineOn Jelly Lip Gloss
Ulta’s Juice Infused Lip Oil had its moment, but now Tower 28’s ShineOn Jelly Gloss is stealing the spotlight. Universally flattering shades, a comfortable formula, and TikTok hype make it a must-have in your bag.

27. Eucerin Daily Hydration Body Cream with SPF 30
If you’ve been skipping SPF, this $8 drugstore gem may finally change your mind. The lightweight body cream hydrates while protecting, and best of all—it leaves no chalky white cast behind.

28. Maybelline Sky High Waterproof Mascara
This affordable mascara has become a TikTok staple for length and volume. If long, fluttery lashes are your goal, this budget-friendly option delivers results that rival luxury formulas.

29. Petroleum Jelly
Have you stumbled onto “slugging” or the “moisture sandwich” trend on TikTok yet? If not, it might be time to try it—because all you really need is plain petroleum jelly. For guidance, check out @charlotteparler’s videos on how to slug properly and safely.

30. eos Shave Cream
Shaving sensitive areas without irritation has always been tricky—no one wants nicks, razor burn, or ingrown hairs. TikTok, however, has crowned eos Shave Cream as a go-to solution. Just keep in mind that some versions are scented, so if your skin leans sensitive, opt for the fragrance-free option.

32. Revlon One-Step Hair Dryer & Volumizer Hot Air Brush
If TikTok loves anything, it’s a product that simplifies your beauty routine. And while many viral items are skincare or makeup related, this one is all about your hair. Revlon’s One-Step Hair Dryer & Volumizer makes it easy to achieve salon-worthy blowouts at home—fast, affordable, and available nearly everywhere.

33. Anastasia Beverly Hills Brow Freeze Styling Wax
Curious about the laminated brow look? You can test-drive the effect without a salon appointment using ABH’s Brow Freeze Styling Wax. It lifts, sculpts, and sets each hair in place, giving you that feathered finish every time.

34. Dior Lip Oil
For a glossy, plumped-up pout, Dior’s Lip Glow Oil is a fan favorite on TikTok. With its luxe, nourishing texture, it blends mirror-like shine with serious lip care. Thanks to its color reviver technology, the shade even adapts to your lip’s moisture levels for a custom look.

35. Eva.Nyc Kween Silver Glitter Spray
This glitter spray sells out on repeat because TikTokers can’t get enough of it. Designed for both hair and body, it gives off a disco-ball shimmer without the sticky residue. Enriched with argan oil and plant protein, it hydrates while it sparkles—and works on all hair types, including color-treated or keratin-treated strands.

36. Tree Hut Sugar Scrubs
TikTok users (us included!) can’t get enough of Tree Hut Sugar Scrubs. Starting at just $7, they come in delicious scents like Moroccan Rose, Eucalyptus Blossom, and Coconut Lime. Each scrub exfoliates dry, dull skin while leaving it soft, moisturized, and naturally radiant.

37. Gisou Honey-Infused Hair Oil
Co-founded by influencer Negin Mirsalehi, Gisou’s honey hair oil comes from her family’s own bee garden. While many Gisou products have gone viral in “GRWM” and aesthetic videos, this hair oil was the original product that launched the brand’s TikTok fame.

38. Charlotte Tilbury Beauty Highlighter Wand
This highlighter wand has captured the hearts of top TikTok beauty creators, sending it viral multiple times. With its unique shape, puff applicator, and picture-perfect packaging, it’s one of the app’s most coveted makeup items.