Trendy cosmetics that are worth adding to your collection

Trendy cosmetics that your collection with buzzy essentials like the Rare Beauty Soft Pinch Liquid Blush and Rhode Pocket Blush, multitasking skincare-inspired picks such as the Drunk Elephant D-Bronzi Drops, and cult-favorite lip staples like Clinique’s Black Honey Almost Lipstick and the Summer Fridays Lip Butter Balm. Other standout items include the Charlotte Tilbury Hollywood Flawless Filter for Trendy cosmetics that lit-from-within glow and the Charlotte Tilbury Airbrush Flawless Setting Spray for all-day wear.

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For a Radiant Base

Charlotte Tilbury Hollywood Flawless Filter: Praised for delivering a “real-life filter” effect, this illuminator smooths and hydrates while adding a soft-focus finish, as highlighted by Yahoo and Maker’s Row.
Prada Reveal Skin Optimizing Soft Matte Foundation: A luxe foundation and Trendy cosmetics that delivers a refined, velvety matte complexion.
Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops: A bronzing booster that also defends skin against environmental stressors, making it both makeup and skincare in one.

For a Flush of Color

Rare Beauty Soft Pinch Liquid Blush: Loved for its intense payoff, this blush blends easily for customizable, long-lasting color.
Rhode Pocket Blush: Sleek and portable, this Trendy cosmetics creamy formula is ideal for quick application and a chic, pared-back vibe.

For Lips & Brows

Clinique Black Honey Almost Lipstick: A universally flattering sheer tint that has become a viral sensation.
Summer Fridays Lip Butter Balm: A nourishing lip balm that feels indulgent and comes in buzzworthy flavors like Iced Coffee (per WWD and Maker’s Row).

For Staying Power & Beauty Innovation

Charlotte Tilbury Airbrush Flawless Setting Spray: Locks makeup into place for hours, making it a staple for makeup longevity.
L’Oréal Paris Telescopic Original Mascara: A timeless mascara favorite, famous for its ability to lengthen and volumize lashes.
K18 Leave-In Molecular Repair Mask: Though a haircare product and Trendy cosmetics, it’s a trending addition for those merging beauty with hair health, as noted by WWD.
If you’ve ever lost track of time endlessly scrolling through TikTok’s makeup hacks and beauty trends — same here. By now, the app has persuaded even the most disciplined among us to add far too many new products to our carts. No matter which corner of TikTok you find yourself on, there are always a few viral must-haves dominating your For You Page, all backed by glowing user reviews. The best part? They’re usually super practical and surprisingly affordable by Trendy cosmetics — from innovative launches to timeless slugging staples.
As beauty editors who try out hundreds of products every year, even we can’t resist TikTok’s buzziest recommendations. Whether it’s Clinique’s Black Honey lipstick or Milk Makeup’s Jelly Tints, the candid reviews from everyday users usually prove these viral gems are truly worth it of Trendy cosmetics— and most of the time, they absolutely deliver.
Over the past few years, TikTok has made it easier than ever to refresh our beauty routines without spending a fortune. From Billie Eilish–inspired eyeliner to editor-approved favorites, there’s always something trending that tackles your latest hair, makeup, or skincare dilemma. Starting as low as $6 — with most picks under $50 — we’ve rounded up the TikTok beauty products that have taken over the app (and our vanities), just in case we’re really saying goodbye to the platform.
1. M.A.C. Squirt Plumping Gloss Stick
If you were anywhere near #BeautyTok in 2023, chances are you saw creators testing out M.A.C.’s throwback gloss sticks. At first, they blew up for their quirky shades (yes, neon orange, lime green, and bright violet are part of the lineup). But it didn’t take long before people fell for the gloss’s instant plumping payoff, making it a TikTok favorite.

2. BIODANCE Hydro Cera-nol Real Deep Mask
TikTok users rave that this overnight hydrogel mask is a savior for dry, flaky skin. Packed with nourishing and hydrating ingredients, reviewers say it leaves skin soft, smooth, and radiant—even after just a few hours.

3. Rhode Pocket Blush
Blush dominated the beauty scene in 2024, and Rhode’s highly-pigmented pocket blush was a standout. Its vibrant formula quickly became a must-have for achieving a fresh, glowing look.

4. Clinique Black Honey Lipstick
Clinique’s Black Honey lipstick has been a beloved #BeautyTok favorite for years. Famously worn by Liv Tyler as Arwen in The Lord of the Rings, the shade has inspired viral videos, with some clips racking up over 1.5 million likes.

5. Tower 28 SOS Daily Rescue Facial Spray
Trusted by TikTok users like @lipsticklesbians and @teawithmd, this viral facial spray contains hypochlorous acid and is perfect for post-workout refreshment or whenever your skin needs extra care. It helps calm redness, prevent breakouts, and can even replace toner to keep skin smooth and clear.

6. K18 Leave-In Molecular Hair Mask
Curly-haired fans can’t get enough of this hair mask. It repairs damaged strands, deeply moisturizes, and revives dull curls in no time. This little 0.5 fl oz bottle works like pure magic.

7. Kitsch Satin Heatless Curling Set
Heat-free curls have been trending on #BeautyTok since 2020, and this Kitsch set is a fan favorite. Priced under $20, you can wear these overnight and wake up with soft, beautiful curls without using heat. The satin material also helps minimize frizz and protects hair from damage.

8. Milk Makeup Cooling Water Jelly Tint
The Milk Makeup Cooling Water Jelly Tints blew up in early 2024, with fans like @glamzilla, @oliviajade, and even Sabrina Carpenter. Unlike many other viral blushes, this long-lasting tint is versatile enough for both lips and cheeks.

9. Drunk Elephant D-Bronzi Drops
These glow-enhancing drops became nearly impossible to find after going viral in late 2023 and early 2024. They’re one of our personal top picks, giving a natural, sun-kissed radiance. Use them with moisturizer or mix into foundation for an instant warm glow.

10. e.l.f. Glossy Lip Stains
For those who love easy makeup, TikTok has the ideal lip product. Unlike lipsticks or glosses that need precise application, e.l.f. Glossy Lip Stains are simple: just apply and blot for long-lasting color, perfect for busy days without constant touch-ups.

11. Rare Beauty Soft Pinch Liquid Blush
Selena Gomez truly nailed it with Rare Beauty, especially their liquid blushes. A small amount goes a long way, and it blends effortlessly into your skin. It’s available in two gorgeous finishes: radiant and matte. Totally worth the hype!

12. Etude House SoonJung 2x Barrier Intensive Cream
If you’re into SkinTok, you’ve probably seen endless tips about protecting your skin barrier. A go-to favorite is SoonJung’s 2x Barrier Intensive Cream. Its gentle, fragrance-free formula makes it perfect for moisturizing sensitive skin.

13. Kopari Beauty Coconut Lip Glossy
Shoutout to Billie Eilish for putting the $13 lip gloss that’s gone viral on TikTok on everyone’s radar.

14. Revlon Oil-Absorbing Roller
Is your T-zone constantly shiny but you don’t want to mess up your makeup? Then this oil-absorbing roller from Revlon is a game-changer. It removes excess oil without disturbing your makeup—goodbye blotting papers and hello fresh, matte skin!

15. Glow Recipe Watermelon Products
Get ready for ultimate glow because TikTok has made Glow Recipe’s watermelon products fly off shelves. The must-haves are the Watermelon Glow PHA + BHA Pore-Tight Toner and the Watermelon Glow Niacinamide Dew Drops—both perfect for a radiant, dewy look. TikTok beauty stars like @mikaylanogueira and @glamzillaxo have given them their stamp of approval.

16. Kiss Bare But Better Press-On Nails
The Kiss Bare But Better press-on nails give you the polished, just-left-the-salon look without spending hours or a fortune. They’re available in three lengths and four soft, neutral colors for a refined and understated style. Applying them is simple: file your nails, add some glue, and press the nail at an angle — a trick we picked up from TikTok.

17. Dyson Airwrap
Although the Revlon One-Step Hair Dryer & Volumizer remains a popular pick, the Dyson Airwrap has surged to the top of TikTok beauty must-haves. It effortlessly adds volume and bounce to hair with minimal time and effort.

18. COSRX Snail Mucin 96% Power Repairing Essence
Fans of dewy, radiant skin swear by this product. Snail mucin is packed with antioxidants that calm irritation and help repair the skin’s natural barrier, making this essence a favorite for many skincare routines.

19. Peter Thomas Roth Instant FirmX Temporary Eye Tightener
TikTok has a new obsession thanks to user @trinidad1967. In a viral clip, Trinidad demonstrated the almost immediate effects of Peter Thomas Roth’s Instant FirmX Temporary Eye Tightener, which quickly captured the app’s attention. That video racked up over 24 million views in just five days.

20. Paula’s Choice 2% BHA Liquid Exfoliant
This internationally bestselling exfoliant has become a TikTok favorite. Beauty influencers like @whatsonvisface and @skincarebyhyram frequently praise it, as well as the Paula’s Choice brand overall. If you have oily or acne-prone skin, incorporate it into your routine two to three times weekly—starting gradually to build tolerance—for smoother, clearer skin.

21. CeraVe Renewing SA Cleanser
No matter how much you refresh your FYP, CeraVe seems impossible to avoid. This affordable drugstore skincare brand has been trending on TikTok because it genuinely delivers results. CeraVe has been around since 2005, but its recent viral fame is partly thanks to Hyram, the YouTube and TikTok star who breaks down skincare ingredients and shows followers the correct way to use them. Whether your skin is acne-prone and needs some care or dry and in need of a reliable moisturizer, CeraVe has something for everyone.

22. First Aid Beauty KP Bump Eraser Body Scrub Exfoliant
This exfoliant works wonders on legs post-shaving or on the backs of your arms, but it requires patience for noticeable results. Believe us, the wait is worth it. This TikTok-favorite also boasts five-star ratings on Sephora and was recognized as a Teen Vogue Acne Award winner.

23. e.l.f. Cosmetics Poreless Putty Primer
The e.l.f. primer caught our attention when a TikTok user compared it to Tatcha’s Silk Canvas Primer. Getting a smooth, poreless finish at half the price? Yes, please!

24. Sungbo Cleamy Exfoliating Towel
Another viral exfoliation product, this towel isn’t just for the face. Exfoliating cloths and towels are trending on the app because they help refresh and smooth the body. Before jumping in, though, check what experts say about the trend.

25. Tower28 ShineOn Jelly Lip Gloss
Step aside, Ulta Juice Infused Lip Oil—there’s a new viral gloss in town. Meet Tower28 ShineOn Jelly Lip Gloss. We’re thrilled this product is trending because it’s been a personal favorite for a while. The shades are universally flattering, and the formula is excellent. So yes, you’ll want to grab one.